Chic & Simple
Ludmila Bitar is an entrepreneur, beauty expert & art collector.
She is the founder of Ideo Parfumeurs, an independent fragrance brand. Being fed up with the industry’s dishonesty when it comes to ingredients and creation processes, Ludmila decided to launch her own perfume line which offers a unique balance between being elegant and accessible. Her aim was to give a new vision on perfume creation guided by the nostalgia of how perfumes were created 50 years ago, when perfumers took time to create a scent full of stories, memories with a daring touch.
Our Sustainable Vision Minimalism, Technology & Recycling.
It’s hard work but some things cannot be avoided. It’s about small but regular steps for positive changes.
Our packages are 100% recyclable and 100% made in France.
Last but not least, we have integrated into our customer's journey an amazing tool, Perfumastic. It is a unique entertaining test, that suggests in less than 2 minutes scents you will love from our collection. It works even for customers that know nothing about fragrances. With technology, we can help you optimize your purchase and limit waste.
We will keep challenging ourselves and our brand to be better.