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EMBRACE CLEAN BEAUTY

The scents reflect a clear identity. You can relate to our scents.
It is not some vague concept. We create long lasting
perfumes with feelings.

VEGAN. CRUELTY FREE. SUSTAINABLE.

Ludmila Bitar is an entrepreneur, beauty and art expert.

She is the founder of Ideo Parfumeurs, an independent fragrance brand. Being fed up with the industry’s dishonesty when it comes to ingredients and creation processes, Ludmila decided to launch her own perfume line which offers a unique balance between being luxurious and transparent. Her aim was to give the world a new vision on perfume creation guided by the nostalgia of how perfumes were created 50 years ago, when perfumers took time to create a scent full of emotions and memories.

Contradictory Energy

DESIGNED IN BEIRUT

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MADE IN FRANCE

Creative Rules

Beirut is a gateway for influences from all of the Middle East, Europe, Africa and Asia. In addition, the millions of Lebanese diaspora in the Americas and Australia add an extra flavor to this city. This cultural melting pot and the city's many contradictions are at the core of what attracted Ideo Parfumeurs to Beirut: Ancient crafts traditions, yet a very modern tech friendly city. Disturbing urban chaos, yet beautiful heritage landmarks. Conservative culture, yet the city boasts an edgy and glamorous nightlife. Strict social rules, yet a sense of exhilarating freedom. Deep Middle Eastern roots, yet very European culture. Our poetic fragrances masterfully bring together this energy.

Sustainable Policy . Minimalism and zero waste...

It’s hard work but some things cannot be avoided. It’s about small but regular steps for positive changes.Our packages are 100% recyclable and we are 100% made in France . 

We will keep challenging ourselves and our brand to be better.