Ideo Parfumeurs was established in Lebanon in 2016, by Ludmila Bitar - an entrepreneur, beauty expert & art collector who worked for years in the fragrance industry. Her goal was to offer a unique balance between elegance and accessibility, to create scents full of stories: memories with a daring touch.

It immediately conquered international audiences, with extensive press coverage, and a presence in some of the most prestigious stores in Europe.

After the explosion at the Beirut port, the brand could not operate anymore, and saw its activity frozen for about 3 years.

In 2025, Ideo Parfumeurs is opening a new chapter, with new owners in France, a new visual identity, new perfumers, an emphasis on its Lebanese heritage, and a new collection : The Delicacies, inspired by irresistible Lebanese pastries.

Ideo Parfumeurs brings together several talented French perfumers, each interpreting the brand's Lebanese inspiration in their own way. Learn more about Marie Duchêne, Margaux Le Paih Guérin, Camille Chemardin.

All of the brand's products are made in France.

Beirut is a gateway for influences from all of the Middle East, Europe, Africa and Asia. In addition, the millions of Lebanese diaspora in the Americas and Australia add an extra flavor to this city.

This cultural melting pot and the city's many contradictions are at the core of what attracted Ideo Parfumeurs to Beirut: - Ancient crafts traditions, yet a very modern tech friendly city.

- Disturbing urban chaos, yet beautiful heritage landmarks. 

- Conservative culture, yet the city boasts an edgy and glamorous nightlife.

- Strict social rules, yet a sense of exhilarating freedom.

- Deep Middle Eastern roots, yet very European culture.

Our poetic fragrances masterfully bring together this energy.