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Chic & Simple

Our scents reflect a clear identity. The standard bottle pushes to olfactory curiosity. You can relate to our fragrances. It is not some vague concept.

We create long lasting perfumes with love.

Ludmila Bitar is an entrepreneur, beauty expert & art collector.

She is the founder of Ideo Parfumeurs, an independent fragrance brand. Being fed up with the industry’s dishonesty when it comes to ingredients and creation processes, Ludmila decided to launch her own perfume line which offers a unique balance between being elegant and accessible. Her aim was to give a new vision on perfume creation guided by the nostalgia of how perfumes were created 50 years ago, when perfumers took time to create a scent full of stories, memories with a daring touch.

Our Homes




Beirut's Energy

Beirut is a gateway for influences from all of the Middle East, Europe, Africa and Asia. In addition, the millions of Lebanese diaspora in the Americas and Australia add an extra flavor to this city.

This cultural melting pot and the city's many contradictions are at the core of what attracted Ideo Parfumeurs to Beirut: Ancient crafts traditions, yet a very modern tech friendly city. Disturbing urban chaos, yet beautiful heritage landmarks. Conservative culture, yet the city boasts an edgy and glamorous nightlife. Strict social rules, yet a sense of exhilarating freedom. Deep Middle Eastern roots, yet very European culture. Our poetic fragrances masterfully bring together this energy.